Digital Marketing

Digital Marketing – Smart companies reaching out to smart customers where they are.

Using digital technology, digital media, and platforms to promote our client, their products, and services. Using the most innovative ways of incorporating marketing campaigns for the brands and businesses.

Advertising and endorsing goods, services, and brands, at a high level, delivering through digital channels such as search engines, websites, social media, email, and mobile apps. Spanning across a massive network of digital touchpoints that customers interact with many times a day while properly utilize these channels.

Extending to non-internet channels such as television, mobile phones (SMS and MMS), call back, and on-hold mobile ring tones by employing combinations of

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

BITS-DM

To be Online is to be in the business

  • Paid search or pay-per-click (PPC)advertising–
    • Targeting the audiences with the ads they are seeking for.
    • Boosting website traffic.
    • Delivering relevant ads to the right people at the right time.
    • Retargetingdepending on the customers’ actions with unique personal cross-platform ads.
  • Search engine optimization (SEO). 
    • Ensuring our clients’ pages appear at the top of a search engine result for a specific set of keyword terms.
    • Drive self-driving buyers to thewebsite while they are searching for relevant products.
    • Earning online traffic through search engine optimization
    • Enormous influence on search rankings and, by extension.
    • Using keywords and phrases to maximise buyer visibility.
  • Content marketing. 
    • Serving to educate and inspire consumers who are seeking information.
    • Securing as a thought leader and a trustworthy source of information.
    • Getting more advances than paid search advertising.

…to talk with people not at the people

  • Social media marketing. 
    • Weaving social elements into every aspect of our marketing efforts.
    • Create as many peer-to-peer sharing opportunities as possible.
    • Inspiring our visitors to engage with our content and inspire them to share.
    • Encouraging our visitors’ peers to become customers as well.
  • Email marketing. 
    • E-mail, still the quickest and most direct way to reach customers with critical information.
    • Providingincredibly engaging email campaign
    • Providingrelevant, informative, and entertaining emails in our customer’s inboxes.
    • Providingtrustworthy and strategic email campaigns which are coordinated across channels.   
  • Mobile marketing. 
    • Mobile devices- incredibly important in utilising for marketing.
    •  SMS, MMS, and in-app marketing -options to reach our customers.
  •  Marketing automation. 
    • Using marketing automation totie all our digital marketing together.
    • Streamlining  and pre-setting marketing tasks and workflow
    • Measuringresults and calculate the return on investment (ROI) of our digital campaigns.
    • Increase revenue faster.
    • Gaining valuable insight,  provide metrics for visibility on digital marketing’s efforts on our company’s main idea.